Media Strategy in Covering Religious Conflicts: A Case Study of Ahmadiyah Conflict in West Java, Indonesia

The Ahmadiyah conflict in Indonesia is often publicised by the Indonesian mass media at local and national level. plays an important role covering there a great interest among communication researchers to investigate portrayals of these events. Most studies focused on journalists conflict. Very limited study however approach or analysing strategies This research aims explore two newspapers i.e: Pikiran Rakyat (the biggest West Java) Republika (one Indonesia) reporting religious Indonesia. Applying qualitative approach, using case method, this revealed that both outlets applied four These are: (1) Building maintaining good relations with news sources, which includes people involved witnesses; (2) Establishing basecamp can focus for longer period; (3) Conducting interviews informants making efforts be accepted mingling community showing their neutrality stance; (4) Presenting accuracy news. result expected contribute emerging literature conflict, as well understanding journalistic practice various conflicts beyond. Keywords: Media, journalist, coverage, community.